I just follow the rule I tell all my students: if you can’t explain it to an eighth grader in a way that he/she would understand it, then you don’t understand it. As a corollary, one must understand the importance of narrative. Our brains have evolved to care about story. If you want to penetrate the brain of a listener, wrap the information in things they care about.
— The David Eagleman Interview: How I Write (via amandaonwriting)